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As many brands suffer due to coronavirus disease 2019 (COVID-19) peaks, times are tough for many brands. Quarantine restrictions may keep the customers at bay from the stores, delivery delay, or just running out of stock. As veterans in the…

For years there has been an ongoing debate about whether online (think pay-per-click, online display advertising, and social media advertising) or offline (think broadcast and newspaper ads, collateral, direct mail, coupon programs, etc.) is the more effective marketing strategy. The…

Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. As the Internet becomes entwined with everything we do, the importance of digital marketing is becoming crystal clear. Nowadays businesses cannot…