Western Union Online App Launch

Western Union Online App Launch

 Category

• Sales promotion

 Sub category

• Launch-Launch the online app

 Task

• Introduce and Create awareness on newly launched Western Union Online Application.
• Persuade customers to install the App and Register and to learn them on how to use it.
• Link the launch with a scratch and win campain to motivate the consumers to register on the spot and get the instant coupon.

 Action

• 3X3 booth was installed at one of the biggest malls in Kuwait with the highest footfall
• Different ethnicity promoters were deployed to be able to reach to different customers of different nationality
• Promoters were trained on how to convince the customers to register and rest of the procedures after registration
• Handling the coupons and the instant gifts to the consumers after registration

 Result

• Customers were comfortable to speak to promoter of same nationality as it was easier to communicate on how to register, etc
• Instant prizes encouraged many customers to register
• Almost all the customers who were approached and educated on the benefit of WU Online App registered rightaway (80% of the total contacts were actually registered).
• Massive increase in the transactions after the online launch because customers found it easier and economic way to transfer.
• We have conducted 3 more waves for the same campaign after the great success of the launch.