- Sales promotion
- Sampling activity
Approach mothers /father and ask her/his if she /he has kids and what are the ages.
If they are above 1,
- Ask them which brand, S26 PROGRESS GOLD, competitor, cow milk.
- IF S26 PG, Thank the mother for using, then detail the key messages on our upgrade.
Professionally trained 5 promoters were deployed in trade for promoting Wyeth S 26 and Illuma to generate sales with the below product information as promoters were educating the consumers that
- Nutrition impact on mental and physical development of her child and her role in it and its effect on his/her learning
- With our enhanced formula we provide the mom with nutrition that supports her child’s mental and physical development and we also provide her with tools (ex. website and educational material) to drive her child’s social development.
- The synergistic effect of the nutrients we have and the bio factors system to develop the child’s mental and physical development.
- Highest level of DHA among any other brands available in the market.
IF parents not using S26 PG, all the detail key messages on our upgrade and differentiate our brand vs competition details were collected by our promoters.
Then the goodie bags were given out (samples, brand flyer, activity book)
promoters also Collected consumer information “Name, e mail, brand”
Also the promoters conveyed the message that if concerns please refer to the can for the contact details of our call center.