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Nestle-Nescafe Arabiana

 Category
  • Sales promotion
 Sub category
  • Sampling activity and brand positioning
 Task

Raising consumers awareness for all Arabiana different flavors and increasing the marketing share vs. the recent competitors

 Action
  • We had 4 full time promoters and 3 HP promoters from (8pmto 1:00am for avenues and 360 malls) (11:00 am to 12 :00am for al kout).
  • We had Arabiana wrapped gifts Cups with arabiana 4 flavors samples to attract the shoppers to stop, listen and taste.
  • We were Full time sampling for the 4 flavors of Arabiana served with Dates as well as educating the consumers about the product and how to prepare it

    As well as sampling CPW milk and cardamom bars and promoting it as a healthy snack to go and how it is perfect with a cup and Nescafe arabiana.
  • We had Arabiana branded balloons which were distributed as well as Face painting to kids made them extremely happy @ 360 mall
  • since the first success of this campaign in Ramadan 2014 we have been repeating it a year after a year to maintain the brand position and to increase the awareness of the new added flavors
 Result
We contacted 24298 consumers in the 3 malls and we sampled 22550 arabiana cups. The sales has been increasing gradually from the new flavors after the malls activation.