Nestlé-Kit Kat 2 Finger Raspberry Launch

  • Sales promotion
 Sub category
  • Launch

KITKAT Raspberry launch : Kit Kat 2F was available in 3 flavors ( KK Cookie crumble, KK Crispy Cream & KK Hazelnut Crunch) and the fourth NEW flavor was launched. KitKat Raspberry Blast is the fourth variant to be launched after KitKat Cookie crumble , Hazelnut and Caramel Crisp.

  • Need to revive the range by introducing something new & exciting among the consumers.
  • To help KitKat grow and introduce new exciting products to consumers.
  • To encourage the consumers to purchase from all the flavors by introducing the New KITKAT Raspberry blast.
  • Team of 10 well trained and briefed promoters were scheduled in trade to launch the new KITKAT Raspberry covering most of the locations across Kuwait.
  • Promoters were briefing the consumers on the existing Flavors of KITKAT Fingers while educating them about the newly launched KK 2F Raspberry blast.
  • Promoters were sampling from all the four flavors so that they could taste the intense flavors and purchase instantly.

Overall we could reach more 23317 consumers in trade with a ROI of 280%. Recruiting new consumers and conversion rate of 60%