Nestlé-Kit Kat 2 Finger Raspberry Launch
- Sales promotion
KITKAT Raspberry launch : Kit Kat 2F was available in 3 flavors ( KK Cookie crumble, KK Crispy Cream & KK Hazelnut Crunch) and the fourth NEW flavor was launched. KitKat Raspberry Blast is the fourth variant to be launched after KitKat Cookie crumble , Hazelnut and Caramel Crisp.
- Need to revive the range by introducing something new & exciting among the consumers.
- To help KitKat grow and introduce new exciting products to consumers.
- To encourage the consumers to purchase from all the flavors by introducing the New KITKAT Raspberry blast.
- Team of 10 well trained and briefed promoters were scheduled in trade to launch the new KITKAT Raspberry covering most of the locations across Kuwait.
- Promoters were briefing the consumers on the existing Flavors of KITKAT Fingers while educating them about the newly launched KK 2F Raspberry blast.
- Promoters were sampling from all the four flavors so that they could taste the intense flavors and purchase instantly.
C) It was learnt by the consumers that the new KK 2F had less calories than the other flavors available.