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Nestlé-Kit Kat 2 Finger Raspberry Launch

 Category
  • Sales promotion
 Sub category
  • Launch
 Task

KITKAT Raspberry launch : Kit Kat 2F was available in 3 flavors ( KK Cookie crumble, KK Crispy Cream & KK Hazelnut Crunch) and the fourth NEW flavor was launched. KitKat Raspberry Blast is the fourth variant to be launched after KitKat Cookie crumble , Hazelnut and Caramel Crisp.

  • Need to revive the range by introducing something new & exciting among the consumers.
  • To help KitKat grow and introduce new exciting products to consumers.
  • To encourage the consumers to purchase from all the flavors by introducing the New KITKAT Raspberry blast.
 Action
  • Team of 10 well trained and briefed promoters were scheduled in trade to launch the new KITKAT Raspberry covering most of the locations across Kuwait.
  • Promoters were briefing the consumers on the existing Flavors of KITKAT Fingers while educating them about the newly launched KK 2F Raspberry blast.
  • Promoters were sampling from all the four flavors so that they could taste the intense flavors and purchase instantly.
  • C) It was learnt by the consumers that the new KK 2F had less calories than the other flavors available.

 Result
Overall we could reach more 23317 consumers in trade with a ROI of 280%. Recruiting new consumers and conversion rate of 60%