Category
- Sales promotion
Sub category
- Launch
Task
- To introduce our new cerelac puree pouches to consumers and raising their awareness that it is a healthy and 100% natural , sugar free with no preservatives snack for babies 6 months and above.
- Its available in 6 main flavors which are : Banana Apples & oats , 6 fruits , Banana Orange & Biscuits , Apple Carrot & Mango , Banana & Apple.
- To educate the consumers that Ceralac puree is oraganic, premium and hygenic and a convenients way to feed the kids outdoors.
- Free samples were given out to the consumers to try out.
Action
- Promters were acknowleding the parents that Cerelac puree in pouches is 100 % natural and all preservatives are coming from the fruits themselves with one drop added of natural Vitamin C.
- No added sugars: All sugars present in our pouch is from the fruits and nothing else is added.
- All Made from real fruits and grains.
- CERELAC Puree Pouch is considered as snack and doesn’t replace the main meal.
- Feeding Method – From 6 months to 1 year mother should feed the baby with a spoon and from 1 year onwards baby can squeeze and eat it by himself