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Johnson & Johnson – Carefree

 Category
  • Sales promotion
 Sub category
  • Sampling activity
 Task
  • Reach to maximum number of female consumers and create awareness on the New Carefree Flexi Comfort and Intimate Care Range
  • Educate and encourage female consumers that Carefree Panty liners is for daily use not just only before and after period
  • Encourage consumers to add Carefree products to their daily intimate care routine
  • Distribute New Carefree Flexi Comfort samples along with educational flyers
  • Collect female consumers data (Name, Age, Nationality, Email ID, Ph. No.) and feedback
 Action
  • 2 female bilingual outgoing & energetic promoters were sent to the field after training them on the products and key objective of the campaign
  • Each promoter visited 20 locations (Saloon, Spa, Gym, Beauty Clinic) everyday for 60 Days and covered almost all the locations in Kuwait
  • Promoters distributed free Carefree Flexi Comfort in a pink box to female consumers along with educational leaflet and educated consumers on the Carefree Products and its benefits
 Result
  • Covered 2,182 locations (Saloon, Spa, Gym, Beauty Clinic)
  • Distributed 111,959 Carefree Samples along with educational flyer
  • Collected 1,760 female consumers data (Name, Age, Nationality,etc) and their feedbacks