Category
- Sales promotion
Sub category
- Sampling activity
Task
- Reach to maximum number of female consumers and create awareness on the New Carefree Flexi Comfort and Intimate Care Range
- Educate and encourage female consumers that Carefree Panty liners is for daily use not just only before and after period
- Encourage consumers to add Carefree products to their daily intimate care routine
- Distribute New Carefree Flexi Comfort samples along with educational flyers
- Collect female consumers data (Name, Age, Nationality, Email ID, Ph. No.) and feedback
Action
- 2 female bilingual outgoing & energetic promoters were sent to the field after training them on the products and key objective of the campaign
- Each promoter visited 20 locations (Saloon, Spa, Gym, Beauty Clinic) everyday for 60 Days and covered almost all the locations in Kuwait
- Promoters distributed free Carefree Flexi Comfort in a pink box to female consumers along with educational leaflet and educated consumers on the Carefree Products and its benefits
Result
- Covered 2,182 locations (Saloon, Spa, Gym, Beauty Clinic)
- Distributed 111,959 Carefree Samples along with educational flyer
- Collected 1,760 female consumers data (Name, Age, Nationality,etc) and their feedbacks